The easiest way to create your own brand is to start with an existing one and customize it. So we've made our seasonal brands available for download, along with the built-in brands that come with Zen. These are available in the release notes for each version:
Download one of the above brands, and install it into Zen, and use it to follow along through the rest of this guide.
Example
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Aliquam fermentum vestibulum est. Sed quis tortor.